News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International Celebrates 2025 Holiday Season With ‘Hard Rock the Holidays’ Light Show at The Guitar Hotel, Exclusive Vacation Deals, Limited-Edition Bruce Springsteen Merch, and More

November 12, 2025

Events and offerings across Hard Rock Hotels, Hard Rock Lives, Rock Shops, Hard Rock Cafes, and Hard Rock Digital platforms.

Couple in hotel bedroom with man in Hard Rock T-shirt, Hard Rock Cafe food plate, and Guitar Hotel.

Hard Rock Bet, Unity by Hard Rock™ Loyalty Programs Come Together for Unprecedented Rewards

January 23, 2025

In-Person, Online loyalty programs now fully integrated for one-of-a-kind benefits

Hard Rock Bet mobile app