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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Bet, Unity by Hard Rock™ Loyalty Programs Come Together for Unprecedented Rewards

January 23, 2025

In-Person, Online loyalty programs now fully integrated for one-of-a-kind benefits

Hard Rock Bet mobile app
Hard Rock International Announces Unity™ by Hard Rock Mastercard® Credit Card for Loyalty Program Members

December 16, 2024

Unity members who visit Hard Rock now have more ways to earn rewards across Hard Rock's portfolio of hotels, casinos, cafes and retail stores

Cabanas sitting just above the water at Hard Rock Hotel Maldives
Hard Rock Offers "Come Together Experience" with Lionel Messi to Celebrate Unity™ by Hard Rock Global Loyalty Program

June 04, 2024

Unity members can enter to win a trip for four to South Florida including tickets to see Messi play for Inter Miami CF, signed jerseys and a stay at The Guitar Hotel

Lionel Messi join Hard Rock for a Unity Giveaway
Hard Rock International’s Vast Offerings “Come Together” for Global Launch of Unity by Hard Rock™ Loyalty Program and New Star-Studded Campaign

May 08, 2024

Lionel Messi, Noah Kahan, John Legend and Shakira star in campaign that highlights Hard Rock hotels, casinos and cafes around the world that loyalty program members can explore

Close up of couple dancing