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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Steps into Next Era of Lionel Messi Partnership with Launch of New Messi Chicken Sandwich

July 12, 2023

To welcome the soccer legend to the U.S., new namesake menu item is now available globally at Hard Rock Cafe locations and select Hard Rock Hotels & Casinos via in-room dining HOLLYWOOD, Fla., July 12, 2023 /PRNewswire/ — Hard Rock International is once again teaming up with global brand ambassador, Lionel Messi, to launch a new namesake menu item “Made For You by Leo…

Hard Rock Heals Foundation Teams Up with Jordin Sparks and Women Who Rock to “Rock Women’s Health” All March Long

March 01, 2023

Global hospitality brand honors women around the world with star-studded performances, limited-edition merchandise, and specialty beverages for an ‘International Women’s Month’ celebration HOLLYWOOD, Fla., March 1, 2023 /PRNewswire/ — Hard Rock Heals Foundation® is committing to “Rock Women’s Health” this March in partnership with multi-platinum recording artist and actress, Jordin Sparks, and fellow champion of women, Women Who Rock (WWR)™. While…

Hard Rock International Earns Acclaimed Placement in Forbes as One of America’s Best Large Employers in 2023

February 16, 2023

The Iconic Hospitality and Restaurant Brand Recognized for Seventh Time Since 2015 HOLLYWOOD, Fla., Feb. 16, 2023 /PRNewswire/ — Hard Rock International has been recognized by Forbes as one of America’s Best Large Employers for 2023, earning a ranking among other exemplary companies in the travel & leisure industry – which encompasses hotels, resorts, restaurants, and entertainment enterprises. This is…

Hard Rock Cafe and Lionel Messi Team Up to Bring The Messi Burger Champion’s Edition to Fans Worldwide

November 17, 2022

Enjoy the Messi Burger Champion’s Edition and shop the New Messi Collection at Hard Rock Cafe locations worldwide HOLLYWOOD, Fla., November 17, 2022/ Hard Rock Cafe is expanding upon its partnership with world-renowned soccer legend Lionel Messi with its latest release of its fan-favorite Messi Burger – Champion’s Edition. Exclusively available at Hard Rock Cafe…

Hard Rock International Celebrates 23rd Annual PINKTOBER Campaign by Partnering with World-Renowned Chef Dominique Crenn

October 04, 2022

Hard Rock Cafes, Hotels and Casinos worldwide to support American Cancer Society and local charities nationwide with unique partnerships and activations throughout October HOLLYWOOD, Fla., October 4, 2022 – Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign. Taking place throughout the month of October, Hard Rock…