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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

April 16, 2025

ATLANTIC CITY, N.J., April 16, 2025 /PRNewswire/ -- Jim Allen, Chairman of Hard Rock International (HRI) and Hard Rock Digital and Chief Executive Officer of Seminole Gaming, was honored with the prestigious Lifetime Achievement Award today at the 28th Annual East Coast Gaming Congress (ECGC). Allen accepted the award in a ceremony at ECGC, the longest-running gaming conference in the

Jim Allen honored with Lifetime Achievement Award at 28th Annual East Coast Gaming Congress
Hard Rock Hotel & Casino Tejon Hosts Informational Sessions and Strengthens Community Commitment with Donation to The Open Door Network

April 07, 2025

BAKERSFIELD, Calif., April 4, 2025 /PRNewswire/ -- As Hard Rock Hotel & Casino Tejon moves closer to its highly anticipated grand opening, the company is engaging with the Kern County community through exclusive informational sessions at Bakersfield College's Renegade Event Room located at 1801 Panorama Drive on April 4 and 5 from 10:00 to 12:30. The first session, held on April 4, provided local leaders and

$10,000 donation being presented to The Open Door Network
Hard Rock International Continues Its 'Save The Planet' Commitment With 7th Annual Earth Hour Observance Through Experiential Guest Activities

April 03, 2025

HOLLYWOOD, Fla., April 3, 2025 /PRNewswire/ -- Hard Rock International casinos, hotels and cafes worldwide celebrated Earth Hour 2025 on Saturday, March 22. Earth Hour is a global movement created by  World Wildlife Fund  that encourages countries, businesses, individuals and iconic landmarks around the world to take action to protect nature. This year, 130+ Hard Rock properties filled the

Candle Light performance during Earth Hour at Hard Rock Hotel New York
NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador

April 03, 2025

Will collaborate on limited-time food & beverages, merch and a digital game for NASCAR fans

Dale Earnhardt Jr
SIXT USA OPENS NEW CAR RENTAL BRANCH AT SEMINOLE HARD ROCK HOTEL & CASINO IN HOLLYWOOD, FL

March 26, 2025

New branch is SIXT’s 24th Florida location and marks new partnership with Hard Rock International and Seminole Gaming

Hard Rock signage